Tuesday, August 4, 2009

Small Bladders Rejoice!


Is there anything the iPhone can't do? Pictures, video, email, currency conversion. Now it'll even help you know when you can run for more popcorn or hit the restroom during Julie & Julie (sidebar- shouldn't movie theaters totally pump up the concession stands with foie gras and truffled popcorn for that?) with the RunPee.com application. Developer Dan Florio is the mastermind behind the app (there's also a website for the iPhone-less)- he's been hitting opening day shows and taking copious notes so he can cue you at exactly the right time to bolt, ensuring you don't miss key scenes, the best jokes, or Marisa Tomei nude scenes. The upshot is even obvious for theaters, he says, because now the upsell to the 64oz Coke isn't a dealbreaker.
The way it works is pretty neat- you are told how many minutes into the flick you'll get the chance to break, and for how long. Should you miss something important, the app will fill you in- but only if you unscramble the text, preventing the storyline from being revealed unless you request it. Smart. Look out for a Chinese version in late 2009.

No comments:

Post a Comment