I spent Labor Day weekend in Montreal, where I encountered this woman on the street in the old part of the city, wearing a white spandex unitard with the brand 'Gynad.com' all over her. Attention-grabbing, yes. But effective? I'm not sure. The name seems unfortunate- but maybe because I don't speak French. Their website claims that while they understand they are not the inventors of 'human advertising' as they call it (creepy) they ARE protecting their claim as the first human fashion advertising in Montreal, with this language:
Time-stamped proof. Get it?
"The contents of this page and web site are recorded at archive.org waybackmachine. So, if someone claims that he or she is the very first to introduce human fashion advertising in Montreal in a busy public area at a commercial level, he or she will need to provide time-stamped proof of such a claim."
If you care to, check out their 'links' page. Proves how innovative they are. Yikes.
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